Sales Training Videos

Overview
A two-part animated sales training video series demonstrating contrasting buyer responses during a prospecting call. The paired scenarios—one featuring a hesitant salon manager and one featuring a receptive manager—showcase how emotional cues and communication strategies influence sales outcomes.

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Purpose
Developed for Kao Salon Division sales consultants to model effective prospecting conversations, strengthen emotional intelligence, and build confidence in objection handling and rapport-building techniques.

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Process / ID Thinking
I designed the videos as a contrast-learning set to help consultants see the impact of tone, phrasing, and emotional alignment in real sales conversations.

• The hesitant buyer scenario models empathy-centered objection handling and shows learners how to navigate resistance.

• The receptive buyer scenario highlights what successful rapport-building, value-forward messaging, and strong alignment sound like.

I scripted realistic dialogue based on observed field patterns, mapped emotional cues to facial expressions and pacing, and leveraged scenario-based learning principles to make the content immediately transferable to live calls.

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Tools Used
Vyond

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My Role
Instructional Designer, Scriptwriter, Animation Director, Voice Producer, Developer

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Outcome / Impact
Used across sales enablement workshops, these videos increased learner engagement, prompted deeper coaching conversations, and influenced real field behavior. Sales leaders observed consultants applying the modeled language and techniques during coaching sessions and live prospecting activities.